Prima Notte (First Night) is the VIP gala fundraiser that kicks off the Feast of San Gennaro weekend of events. Reserved tickets start at $100 donation ($50 for kids) which includes admission, food and drink tickets and reserved seating. There is also a $50 adult general seating ticket which does not include the price of food, which can be purchased separately. Guests have a couple hours to mingle, eat festival food, ride the rides, bid on the silent auction and play games, then everything shuts down while the serious business of tributes and honors begins. Part of the Gala is usually aired on the Jimmy Kimmel Live! show, since it's taking place on his outdoor stage.
The 2012 Feast of San Gennaro hosted by Jimmy Kimmel and Adam Carolla will feature a tribute to Italian Americans in Sports including Tommy La Sorda, Ray "Boom Boom" Mancini, Lou Cordileone and more. Louis Prima Jr and his Big Band will perform, followed by Italian-American "Comedy Under the Stars."