L.A. Live is an entertainment complex in Downtown Los Angeles adjacent to the Staples Center and Los Angeles Convention Center which opened its first venue, the Nokia Theatre in 2007. The complex is anchored by the 54-story Ritz-Carlton L.A. Live Residences and Hotel and the connected JW Marriott Los Angeles L.A. Live, both of which opened in 2010. The GRAMMY Museum faces Figueroa, while the Nokia Theatre, home to the GRAMMY Awards, faces the Nokia Plaza across from the Staples Center.
Attempting to give a West Coast Times Square effect, about 25 HD video billboards on six free-standing towers and multiple building facades surround Nokia Plaza. The flow of alternating simultaneous and complementary video advertising creates a colorful light show that plays across the reflective buildings.
Although there are a variety of dining and entertainment options right at LA Live, providing a welcome addition for people attending events at the Staples Center and LA Convention Center, where there was previously nothing, the complex is still somewhat isolated, as there are not great walking routes to connect it to other parts of Downtown LA. However, that is changing all the time and there is close freeway access, a Metro stop nearby and a line of handy cabs day and night.
There are Tours of the L.A. Live District daily on the hour from 10 am to 4 pm for a fee. Reservations are required.